Empathy-Driven Launch Copy and Strategy that Create a Resounding Impact on
Creating your signature course was supposed to catapult your business into passive income bliss, free you from the daily grind, and amplify your impact…
Yet here you are, fretting over every detail of your launch, wondering if this time you’ll meet your sales targets without pulling all-nighters or breaking the bank on ads.
Even when you push forward, double-shot oat latte in hand, and try to write copy that doesn’t give you the ick…
BAM
Guess who’s banging on your door?
THE TERROR TRIPLETS
Self Doubt
The one who slithers into your brain *juust* as you’re about to take action and whispers “who the heck would ever buy this product from *you*?” (And for that much?!)
Fear
The one who tells you that your audience will see your offer as a cash grab. And you’ll be lumped in with *those* influencers ― y’know, the ones who’re shilling low-value courses for money.
Perfectionism
The one who’ll keep you frozen in one spot until after you’ve gotten advice from 10 different experts, every single star in the universe aligns, and everything is perfect, perfect, perfect.
Left unchecked, The Terror Triplets have the power to sabotage your entire launch by:
Telling you not to promote your offer…
so you don’t come off as annoying or salesy
Convincing you to hide in bed instead of showing up…
because it’s been 2 days and the sales aren’t rolling in (*starts stress-snacking Salt & Vinegar chips*)
Making you pretend you don’t really care about what happens and to half-arse the whole thing…
which, BTW pretty much guarantees you’ll end up with a lacklustre launch. (Ask me how I know).
No matter how many times you’ve poured cash into courses, consultants, and coaches ― all promising the secret sauce to a perfect launch…
Something always feels off.
The one-size-fits-all strategies feel more like one-size-fits-none ― never quite aligning with your unique offer.
And the “rinse & repeat” processes leaves you feeling like a carbon copy of every other creator in your niche.
So you find yourself swapping your oat latte for a glass of Shiraz, wondering if maybe, just maybe, you should put your whole launch on ice.
This is my cue to channel my inner― Sabrina Carpenter and say:
Please, please, please don’t put your launch dreams on the back burner just yet
It’s possible to orchestrate a successful, ease-filled launch that doesn’t feel like a hustle.
AND do it in a way that transforms how you ― and your audience ― think about selling.
All it takes is getting crystal-clear on the thoughts, beliefs, and hang-ups keeping your audience stuck in place…
Then, sharing the right stories and words to empower them to take decisive action—towards your course, and towards a better future.
Lucky for you…
Meeting people in the messy middle and pinpointing the exact stories and nudges your audience needs to shift gears is what I do best!
“Ash isn’t just a copywriter. She’s a strategist, a researcher & a launch expert. The rigor in her process definitely sets her apart.
Ash’s copy was spot on! Whenever Ash sends us some copy it’s a joy. I’m actually excited to dig in and see what she comes up with. She is an amazing writer, adds the perfect touch of humor, really fast and soooo easy to work with. I can’t imagine launching our next course without her.
― Matt D’Avella, YouTube creator
hey, you
I’m Ash Chow—
a seasoned Launch Strategist, Copywriter, and Dirty Chai (with honey!) enthusiast.
I’m also the one high-integrity creators call when they’re looking to scale their launches, visibility, and bank account…
…and need a helping hand to step out from their own shadow.
See, I’ve spent a lifetime wrestling with emotions—putting words to them, untangling & pulling them apart, and diving deep into their complexities.
I know firsthand it’s hard to take action and DO the thing (like investing in a fantastic offer) when your feelings are beating you up.
And I’m willing to bet your audience is feeling the same emotional tug-of-war too.
Lucky for you…
I’ve been in the wrestling ring with The Terror Triplets more times than I’ve binge-watched Grey’s Anatomy (which, trust me, is a lot).
Whether it was becoming a writer, starting a business, or launching my offers off the ground…
I’ve won every time.
And now I’m going to help you and your audience win too.
With your signature offer combined with my Actionable Empathy approach, we will create launches that:
- Meet your audience right where they’re at, making them feel deeply seen and heard.
- Transform how they feel about your offer, and turn those “mmm, maybes” into a resounding Heck Yes!
- Get them excited about their future with your offer at the centre.
Ready to leave those cookie-cutter strategies in the dust, knock The Terror Triplets out (we’ll be nice, I promise), and have your best launch yet?
Here’s How We Can Create a Meaningful Splash With Your Launch
Done-For-You Launch Strategy & Copy
Hand off your entire launch to a pro, then sit back and relax.
DIY Courses
Learn the principles behind high-converting launches so you can do it for yourself again and again (and again!)
“Ash's strategizing is unmatched."
“Of all the 20+ copywriters I interviewed, no one talked strategy with me the way Ash did.
After I read her copy, I felt RELIEF. You know that feeling after you throw up where you just feel SO much better?
That’s how I felt. Once it was all done, I felt like I could breathe.
I truly think Ash is one of the best copywriters out there and worth the investment.”
― Leandra Peter, Female in Finance
You may have heard of me from:
I heard you like stories…
How to Elevate Your Online Course Above Your Competition
Three copywriter-approved strategies to make your online course the must-buy choice in 2024.
Free guide
Want more sales for your next launch?
I show you exactly what you need to do in your next pre-launch to get more sales rolling in.
